Why So Addictive With Candy Crush Saga?

Candy Crush Saga is an online game released last year that has surpassed all others in popularity, leaving uncompleted work, unwashed dishes and frustated spouses in its wake. People no longer on to build farms, rear chicken or fling angry birds onto evil potbeiled creatures, but to line candy pieces in a row to 'crush' them or make them disappear. "Have you played Candy Crush?" "You should totally play Candy Crush." "I just started playing Candy Crush and it's so much fun." That's common conversation you will hear day by day. Maybe, one day its will turn another hot games.Just wait!

When you scroll down your Facebook page you see dozens (if not MORE) of people talking about this game. This cutesy, bright and colorful candy-filled game has the world buzzing and has your game invite box completely full. If that wasn't enough, the craze has spread out of your computer and onto your TV and into the outside world in the form of television ads, radio promotions and billboards.

Candy Crush Saga available through a free App. According to industry data,  free app  is the most downloaded mobile game on Android and Apple devices. It's the most liked page on Facebook and is being played by more than 45 million users a month. That's awesome! The game's British manufacturer, king, makees an astonishing US$670000 (RM 2.1 Million) a day from users purchasing extra lives or acess to the next level.

Is it harmful, addictive and more bafflingly? Why is it so popular? Some say it's the soothing accompanying music, and the sense of achievement experienced at the completion of each level. Others say it's the deep, masculine voice spouting words of encouragement such as "divine", "sweet', ''tasty' whenever candies are crushed!.

It's positive reinforcement that contributes to building a person's self-esteem, psychologists have opined. Players say it enables them to improve their cognitive abilities and forget about everything else for a few minutes and that's important in this fast-paced. Yes! so addictive is Candy Crush Saga that it's the first thing some reach out for in the mornings and last thing they do before going to bed, if at all. They are also impulsively tending to their sweet delights even when waiting for bus, during official functions and board meetings and etc. Sweet, Tasty, Delicious = Sugar Crush.

Adapted from New Straits Times

P/s : I keep hearing about this game and susprisingly i'm  not yet play it!